Add-on service

Your existing stack,
now with AI on top.

We build custom AI agents that connect to Airtable, Bubble, your CRM, and your knowledge base — so your clients get instant, accurate answers while your team stays focused.

What this actually is

An AI that knows your business — and talks to your tools.

AI agents aren't chatbots that answer generic questions. They're purpose-built assistants trained on your documentation, connected to your live data, and embedded directly into your Bubble app, Softr portal, or website.

We handle the full build: knowledge base setup, model selection, prompt engineering, and integration. You get an AI that sounds like you, knows your products, and works inside systems you already have.

Important context
AI Agents are an add-on to our core services — not a standalone offering. They work best when connected to an existing Airtable, Bubble, or automation stack we've built (or can build) for you.
Claude (Anthropic) ChatGPT (OpenAI) Gemini (Google) Airtable Bubble Softr Keap CRM REST APIs
Not a plug-in
Every agent is built custom for your business. No generic chatbot templates — we write the prompts, build the knowledge base, and wire it to your actual data.
🔌
Connects to live data
Your AI agent can query your Airtable base in real time — so answers reflect your current inventory, pricing, or case load, not a stale PDF.
🏷️
Embedded on your brand
Deployed inside your Bubble app, Softr portal, or website — not as a third-party widget with someone else's logo.
🔒
You own the knowledge
We build your knowledge base from your own documentation. No training on public web data — just what you know about your business.
Use cases

Six agents we build
for real businesses.

Every build starts with your specific use case. Here are the most common ones we see.

🛒
Product Advisor
Guides customers to the right product or plan based on their answers — without a sales call.
e.g. "Which membership tier is right for me?" on a Softr portal
📋
Intake Bot
Collects client info, qualifies leads, and logs everything directly into your Airtable or CRM.
e.g. New client onboarding on a law firm's Bubble portal
📚
Knowledge Base
Answers detailed questions from your documentation — SOPs, manuals, policy docs, FAQs.
e.g. Field tech reference tool for a service company
👥
HR Assistant
Handles employee questions about benefits, policies, and procedures — available 24/7.
e.g. Internal HR bot for a 50-person company
🛍️
E-Commerce Support
Answers order questions, product details, and policies using live data from your store or Airtable.
e.g. Post-purchase support bot for a DTC brand
📝
Proposal Assistant
Helps prospects scope projects, understand pricing, and move toward a call — without human intervention.
e.g. Pre-sales agent for a consulting or agency site
Our process

How we build
your AI agent.

1
Discovery
We map the use case, what data the agent needs, where it lives, and who it talks to. We define success before touching any tools.
2
Knowledge Base
We structure your documentation, FAQs, and data into a knowledge base the model can query accurately and reliably.
3
Prompt Engineering
We write and test the system prompt that defines your agent's personality, guardrails, and response style — so it sounds like you.
4
Integration
We deploy the agent into your Bubble app, Softr portal, or website — wired to live Airtable or CRM data where needed.
Model selection

We choose the right
model for your use case.

Not every use case needs the same model. We evaluate cost, accuracy, and context window requirements before recommending one.

Model Best for Cost tier
Claude (Anthropic) Long-form docs, nuanced reasoning, safety-critical responses $$
GPT-4o (OpenAI) General-purpose, broad integrations, familiar UX $$
Gemini (Google) Multimodal tasks, Google Workspace-connected workflows $–$$
Why Martech

What you get that a
solo dev won't give you.

Stack context
We already know Airtable, Bubble, Softr, and Keap. We don't need to learn your tools while billing you for the time.
Flat-price builds
Same model as every other Martech project — scoped, priced, and agreed before we start. No hourly billing.
Ongoing support
Prompts need tuning. Data changes. We include a support window in every build and offer retainer options for active agents.
Part of a bigger stack

AI agents work best
when the stack is solid.

These are the services we typically pair with an AI agent build.

Ready to add AI to
your existing stack?

Book a free call. We'll tell you whether an AI agent makes sense for your business, what it would connect to, and what it would cost — before you commit to anything.

No commitment. No hard sell. Based in Dover, NH — working with businesses across the US.